Built on the Field. Powered by Culture. Designed for Impact.
ABOUT US
David Jaquez is a trailblazer in Hispanic sports marketing and experiential brand activations.
Since 2009, he has helped brands tap into the passion of soccer, the power of community, and the influence of culture to create unforgettable, ROI-driven campaigns across the U.S., Latin America, and Europe. With roots in street-level guerrilla marketing and a track record of producing high-impact tournaments, community programs, and branded events, David has become a go-to partner for companies ready to connect with real people in real spaces.
What Sets Us Apart
- 15+ years of field-tested experience in experiential marketing
- Deep insight into the Hispanic market and grassroots engagement.
- Full-service production: from strategy to printing to activation.
- U.S.-based with global execution—now activating worldwide.
- Obsessed with results—every event is built to drive measurable growth.
Our mission: To design and execute bold, culturally fluent campaigns that help global brands build loyalty, expand market reach, and show up meaningfully in Hispanic and multicultural communities.
LED BY DAVID JAQUEZ
We don’t just market—we activate. We don’t just show up—we embed.
David’s expertise doesn’t come from textbooks—it comes from years of building tournaments from the ground up, knocking on doors, printing premiums in bulk, and showing brands how to show up. His leadership has helped Fortune 500 companies, startups, and regional brands find their voice in new markets.
Meet The Team
We’re a lean, high-performance crew that thrives on results. Led by David, our team supports each engagement with focused expertise and execution.
“Working with David was a game-changer for our brand. We needed more than just visibility, we needed cultural connection. David and his team designed a soccer activation that felt authentic, drove massive foot traffic, and created buzz we couldn’t have achieved through traditional channels. It wasn’t just an event, it was a movement. The ROI spoke for itself.”
Carlos SCEO of VS Foods
David Castaneda Jaquez is a sports marketing architect and experiential strategist with over 18 years of experience leading brand activations across startups, global brands, and large-scale events.
He’s the creative force and strategic mind behind dozens of campaigns that have helped companies break into new markets, win the loyalty of multicultural audiences, and drive real business growth through culture-first engagement.
David has led marketing initiatives across the U.S., Latin America, and Europe, working with leadership teams to design brand experiences that don’t just look good, they perform. From launching community-first soccer tournaments to engineering street-level guerrilla campaigns, David builds platforms that convert attention into action and impressions into market share.
He’s not a background consultant—he’s the driver behind the activation.
Karen Quiroz is the operational engine behind the execution.
As David’s right hand, Karen ensures that every campaign moves from vision to reality with precision and impact. She leads cross-functional coordination, manages client success, and keeps strategy aligned with execution—on time, on budget, and on point.
From timelines and deliverables to activation logistics and brand experience consistency, Karen is the one making sure nothing slips through the cracks. With a deep understanding of both marketing operations and cultural nuance, she helps the team deliver seamless, high-performance campaigns across markets.
If David is the architect—Karen is the builder.
The engine on the ground, Cesar oversees all on-site execution, from vendor setup to branded experience flow. He ensures every event runs smoothly, looks sharp, and delivers results.
Zev bridges strategy and execution, managing brand relationships while overseeing all logistics and production to ensure every activation delivers both impact and precision.
Elena brings the data-driven lens. From measuring foot traffic to evaluating campaign reach and post-event insights, she turns activation performance into clear, actionable reports.
Experience The Difference
If you're ready to connect with your audience through unforgettable brand experiences, you're in the right place. We offer Strategy. Execution. Results.